Surprisingly, every year about 95 percent of new products introduced to consumers fail. That number is quite staggering, but the reason for it is quite simple. Consumers don’t have time to decipher every product in their basket, so they use a shortcut. The shortcut consumers use is your product packaging.
Think of some of the most iconic brands—Apple, Coca Cola, Tiffany’s or Pringles. In most cases, the packaging is more recognizable than the products themselves. A sleek white box with a simple apple on the top, and consumers immediately know what brand it is. A plastic bottle with a red cap and label, a robin’s-egg blue box, or a round tube with a cartoon guy and consumers know the brand and know they can trust it.
Packaging is powerful in brand representation and building credibility. Packaging tells a consumer why your product and brand are different from the competition. Therefore, it is imperative that you get your packaging right!
So, how do you design packaging that will have the biggest impact? It is understandable that most startup companies want to immediately have the same kind of recognition as brands that have been around for years. Here are a few tips to help you make your packaging stand out.
- Know your demographic. What works for some brands, won’t necessarily work for others. If you are catering to a more feminine demographic, make sure that your color choice and brand represent that. Don’t be afraid to go bold, so long as your packaging accurately conveys your brand and demographic.
- Make affordable packaging look trendy and personalized. You don’t have to spend a fortune on your packaging. Affordable packaging can be designed to look trendy with a touch of personalization that makes it look like you invested a lot into your packaging. Taking the time to design something unique to your brand will give it a high-end feel.
- Create an experience. Part of the reason that iconic brands have become so famous is that there is an experience when you unpackage their product. Create a sneak peak of what is inside and entice consumers to purchase. Whether you create a design that jumps out at consumers, or you create something that is as sleek and luxurious as your product; consumers will notice.
- Implement eco-friendly choices into your packaging. Consumers generally choose to purchase packaging that is eco-friendly or recyclable over products that are not. Studies have found that consumers make purchasing decisions in favor of products that show they are making a positive social and environmental impact.
A product’s packaging is meant to communicate to consumers what your brand stands for, and what it means for consumers. Take the responsibility of designing product packaging that will leave your customers with a lasting impression of your product!
SouthPack can help you to design packaging that will help you to leave your consumers with a lasting impression. Contact SouthPack today at 888-768-8403 to get all your packaging needs met!