It should come as no big surprise that the beauty and cosmetic industry is one of the largest and fastest growing industries today. With everything from skin care to makeup and hair care available, the cosmetic industry is highly competitive. As a result, to succeed you need to produce a quality product that consumers want to purchase and design unforgettable packaging that complements your company brand.
Due to the vast number of products that are currently available, with more hitting the market every year, it is imperative that you are consistently up-to-date on current packaging trends in your product category. Cosmetic packaging suppliers are constantly meeting the demands of cosmetic packaging trends that aren’t just changing from year-to-year, but from season-to-season. Depending on your product, this could include jars, pumps, tubs, sprayers, dispensers, caps, closures, tips, and more.
How to Find the Right Packaging for Your Consumers
Because the beauty and cosmetic industry is constantly changing and evolving, the best way to ensure that your packaging stays up-to-date is to entrust your product to a distribution partner whose sole job is to make sure your packaging catches the eyes of consumers. You’ve spent an abundance of time and resources to create the perfect product for consumers; packaging is not the place to cut corners.
Experienced distributors know and understand how much of an advantage a well-packaged product has over a poorly-packaged one. Distributors will have additional knowledge about how to make packaging user-friendly so that you not only retain consumers, but attract new ones as well.
Cosmetic Packaging Materials
Cosmetic packaging suppliers have a plethora of materials that are suitable for beauty and cosmetic products. Glass is a popular choice because it is available in clear, colored, or frosted, and looks elegant. Glass can also be formed into various shapes and sizes for both men and women’s cosmetics.
Other suppliers will have access to plastic and metal materials in different colors and finishes to complement your chosen design. In addition, see if your supplier offers the following to meet your packaging needs:
- Heat transfer
- Hot foil blocking
- Hot stamping
- In-mold labeling
- Pad printing
- Pressure-sensitive labeling
- Shrink sleeves
- Silk screening
More and more consumers are becoming conscious of their individual impact on the environment. As a result, consumers are considering the environmental sustainability of the cosmetic packaging they consume. Therefore, cosmetic companies are working hard to produce packaging that is increasingly environmentally-friendly.
If you are looking for cosmetic packaging suppliers to revamp or produce quality packaging that you can depend on, look no further than SouthPack. As an industry leader in product packaging, SouthPack knows what it takes to make your cosmetic products stand out to consumers while maintaining a tight budget. Contact SouthPack today at 860-259-4276 to learn how we can help you with your cosmetic packaging needs.