When it comes to designing product packaging, it is imperative that you select a design that will attract consumers’ attention. Whether you are investing in clamshells, cosmetic packaging or any other type of packaging, it is important to know which designs sell and which ones don’t. In this article, we’ll discuss 9 rules for designing effective packaging for your product. Whether you are redesigning current packaging, re-branding, or introducing a new product, you’ll want to keep these design rules in mind.
- Relevance: How relevant are the colors, typeface and images to your brand and the product? What feedback have you received from test subjects regarding the design choices? Is anything confusing or a misrepresentation of your brand or product?
- Shelf-Impact: Does your design choice have the wow-factor necessary to make it stand out on the shelf? Will it catch consumers attention and attract them to purchase your product over the competition? How does it look on shelves? Behind frosty freezer doors? Next to name brands?
- Clarity: Is your packaging easy to read? Is the printing clear? Did you use a font that is easy to read? Is it easy for consumers to comprehend your product/brand’s value?
- Simplicity/Practicality: Did you select a simple design that easily highlights the essential information? Is the design practical enough that it can easily fit in a person’s hand and easily stack on store shelves?
- Originality/Uniqueness: Did you select a design that showcases how unique your product is or what makes it different from other products available? Does your packaging make your product look desirable to consumers?
- Added Value: Does your packaging speak to consumers, encouraging them to purchase your product? Can your packaging be used for anything else besides housing your product? Is there added value for the consumer at home?
- Recyclability: Because many consumers are interested in recyclability and eco-friendly packaging, it is important to incorporate those elements into your package design. Does your packaging include lightweight, eco-friendly materials that minimize print waste?
- Trend Aware: Will your packaging design choices be in style in the coming months/years and not just the current season? Are there any elements of your design that are considered “trendy” and will soon be out of style? Are there elements that you can incorporate into your design that will allow it to still be in style in a few years?
- Extensibility: Can you incorporate the color and design for other products that you produce?
It is important to design packaging that will propel your product above the competition. If you are interested in designing new clamshells, blister packaging and all other types of packaging for your product, contact SouthPack today at 860-259-4276.