When designing custom food packaging and retail product packaging, you want your product to accurately represent your brand, while also catching the attention of consumers. Taking the time to ensure that you get your packaging right can reap tremendous benefits. As more and more consumers are showcasing products on their social media accounts, it is increasingly important that your product be eye-catching and easy to open.
Here are a few tips to help you design successful custom packaging.
Know and Understand the Scope of Your Project
Before you begin to design your product packaging, there are numerous questions that you are going to need to ask yourself. Taking the time to answer these questions will help make your objective clearer and help you avoid making drastic changes throughout the process. Here are a few questions that you need to ask yourself:
- Does my product require specific packaging regulations (think food packaging)?
- How much am I willing to pay per unit?
- What is my total budget for this project?
- Does the product require any extra protection?
Branding First, Design Second
For most products, the ultimate goal is to attract awareness and attention of your consumers. Because of this, you are going to need to plan your design around your brand. Start by knowing your target audience so you can make design decisions that will best attract them. Every decision you make should focus on accurately representing your brand, appealing to your targeted audience and maintaining your product’s overall purpose.
It is going to be imperative that you know the size of your product and the necessary dimensions for the packaging. You’ll need to know if you are going to want or need extra packaging to help protect your product during shipping. You’ll need to clearly convey all specifications regarding your packaging needs to your manufacturer to ensure that you get the packaging you want.
Find the Right Manufacturer
When searching for the right manufacturer to produce your custom packaging, you are going to want to find one that has a dedicated product specialist you can easily communicate with, especially if you have a large order. Having a product specialist that you can communicate with will not only eliminate hassles, but they will be able to help you work through any unexpected or uncontrollable situation that may arise throughout the process.
Request a Quote
In order to receive an accurate quote for your custom packaging, you’ll need to supply the manufacturer with the specific dimensions and other specifications. Depending on the quotes that you receive and your budget, you will be able to make the necessary adjustments prior to purchasing your custom packaging.
At SouthPack, we are committed to helping clients produce the necessary packaging to meet and exceed their custom food packaging and retail product needs. Whether you are looking for clamshell, thermoformed, blister packaging, or any other type of custom packaging, SouthPack can help you find the best fit for your product.