Warmer weather is right around the corner. Along with summer comes family vacations, summer breaks, and trips to the beach. On average nearly ¾ of all Americans will make a trip to the beach at least once during the summer months. With this large of a percentage of individuals heading to the beach, it is imperative that your product packaging and displays are ready for the droves of people that are hitting the stores before hitting the beach.
Due to the fact that every year such a large percentage of people make a trip to the beach, you would think that many stores and companies would have simplified the way that consumers purchase their much-needed beach accessories. Instead, year after year consumers are making multiple stops at numerous stores and then circling every aisle trying to find all they need for a fun-filled day at the beach.
Some might think this method is better, as it increases the likelihood of impulse purchases. In fact, the opposite is true. Consumers are more likely to purchase items from a combined, seasonal display. Not to mention, most consumers will appreciate the effort that was made to make their shopping experience as convenient and hassle-free as possible.
Before you throw together a seasonal display, we’ll discuss three different types of displays that are not only creative but will combine all the essentials consumers need and want all in one place for their summer beach fun!
Option 1: One Stop Shop
Consumers, who are considered the life of the party, are going to rush to stock up on all the essentials. This type of display will allow them to get everything they need, all in one place! Items to include in a one-stop shop display can include:
- Disposable cups and plates
- Portable, waterproof speakers
- Beach games, toys, sand toys, etc.
Option 2: Relax in the Sun and Sand
In addition to those who go to the beach to have a good time, there are those who go to get away from the office, kids, phone, emails, etc. These individuals believe that a good day at the beach will help them relax, unwind and rejuvenate themselves before heading back home or back to the office. To create a display for those who are looking to relax while at the beach, be sure that your display includes some of the following:
- Numerous sizes of flip-flops
- Beach bags
- Large beach towels
- Lightweight beach chairs
- Hats and sunglasses
Option 3: Always Prepared
Everyone has that one person in their life that is always prepared for everything, often they are over prepared. These individuals don’t like to be caught without something they might potentially need, especially when they go to the beach and there isn’t a store nearby for those last-minute things. When designing a display catering to those who like to be prepared, be sure to include:
- Waterproof sunscreen in various SPFs (be sure to include both lotion and spray-on options)
- Water wings and goggles
- Wet wipes
- Bug spray
- First-aid kit
- Lightweight umbrellas
- Bottled water
No matter what type of display you need or want to design, SouthPack has the knowledge and experience to help you turn your seasonal summer display idea into a reality. Contact SouthPack today at 860-259-4276 to speak with a member of our design team and see how we can help you not only with your seasonal summer displays but with all your product packaging needs!